CDPH, California African American 5 a Day Nutrition Campaign

Provided public relations services for CDPH, California African American 5 a Day Nutrition Campaign. Utilizing social marketing, public education and community outreach techniques, we worked with faith-based organizations to increase consumption of fruits and vegetables among low-income African Americans and increase physical activity for all age groups in this population. We worked with African American media to extend message reach and engaged community influencers to reinforce desired behavior change (eat more fruits and vegetables.) We worked with community leaders to conduct Community Empowerment Forums designed to influence policy around healthier behaviors and communities.