California Emerging Technology Fund (CETF), Get Connected! Program

We launched CETF’s public awareness program, a statewide initiative with the mission of educating multi-cultural populations about the economic and social benefits of broadband connectivity, breaking down barriers and addressing misperceptions regarding the Digital Divide. We helped increase awareness of the value of broadband through an array of communications vehicles, including a multi-lingual web portal, grassroots community events, new logo, messaging strategy, advertising and media partnerships.