Client: City of Huntington Park, California

Project: Urban Illegal Dumping Campaign

Challenge: Develop branded marketing campaign to educate the city’s bilingual population, including residents and business owners about the urgent need to stop illegal dumping in the city.

Strategic Approach: Create a bilingual outreach campaign that explains the issue to target audiences and provides an easy solution and call to action.

Tactical Elements:
  • Created a visual identity for the campaign – that worked both in English and Spanish – that was used in all communications to residents and business owners.
  • Developed key messages platform to ensure materials and spokespersons projected the same information consistently.
  • Created outreach bilingual materials for distribution via direct mail, events, etc.
  • Created presentation for city officials for use at meetings with residents.
  • Anything else?