Client: Hewlett-Packard

Project: Minority-Owned Small Business Outreach

Challenge: Create brand awareness and engagement among African American small business

Strategic Approach: Develop partnerships with the National Urban League and local chapters throughout the U.S.

Tactical Elements:
  • Provided creative strategy, communications counsel and planning and development support for HPs small business partnership program with minority-owned businesses
  • Coordinated HP’s role as panel moderator at the 2012 Small Business Matters Summit in New Orleans, LA. Panel topic – “Connecting Your Business to Fortune 500 Companies”
  • Coordinated Webinar Series for Small Businesses focusing on understanding technology best practices, developing a technology strategy and the ABCs of Supplier Diversity
  • Coordinated small business partnership with the Los Angeles Urban League at the Los Angeles Taste of Soul Festival that attracted more than 300,000 visitors, featuring a HP virtual office and small business sign-ups for the Urban League’s entrepreneurship program
  • Coordinated media relations for Urban League and HP retail partnership with Washington D.C. Best Buy that featured in-store product demos for African American small businesses